
Understanding what your customers think about a particular topic is a powerful way to make sure that your efforts and strategies meet the needs and desires of your customer base. A Proprietary Research project goes beyond the general consumer opinions of a syndicated survey and allows you to focus on ways to continually improve the experience of those consumers who already look to you for providing their financial services.
CD will survey approximately 1000 of your customers on any topic of relevance to the financial services and payments industry for $25,000. These surveys will be conducted online, and you would be responsible for directing your customers to the survey site and paying any incentives if applicable. You will receive a detailed PowerPoint presentation containing the survey findings; as well as all the survey data should you wish to perform any additional analysis. If you would like for CD to recruit your customers for the survey, the cost of obtaining those respondents would simply be passed through to you. A representative of CD will travel to make a personal presentation of the findings at the location of your choice with only the travel expenses being passed on to you.
While you may choose any topic of interest to you, some potential Proprietary Research topics already suggested to CD include:
Accounts Receivable Conversion (ARC)
ATM - Expanded Functionality
ATM - Pricing
Consumer/Household Relationships
Credit Card Payment and Balance Behaviors |
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