surveys, product concept tests and exploratory pricing studies.

• Conjoint Analysis Studies – Conjoint is an advanced quantitative research technique used to model how customers in a marketplace make buying/choice decisions using both explicit preference ratings and trade-off analysis. Conjoint has been used for over 30 years and the data has proven valuable for a variety of research questions including new product development, marketing/customer segmentation, brand and pricing analysis, strategic planning, etc.
• Syndicated Research Studies – Collective Dynamics also conducts quarterly syndicated research studies on topics we believe will be of interest to stakeholders in the financial services and payments arena. Participation in these studies is open, with design input typically given to early participants. The remaining studies to be conducted for 2002 include: Micropayments; Electronic Bill Payment and Presentment (EBPP); Wireless Finance.

Custom Analysis & Data Services

• Simulation/Modeling – Based on the data collected via a conjoint research study,