model can then be developed to predict the segment a customer is likely to be in and can then be used to score other customers in the client database (i.e. those who did not participate in the survey) into relevant preference segments. This type of effort supports marketing campaign development.

• Data Mining – Collective Dynamics also performs ad hoc data mining for our clients on existing customer data sets, or research data sets, to identify the most insightful patterns in the data and the appropriate strategic response based upon the findings uncovered.