Matching market segments and customers to the appropriate financial services and delivery channels remains one of the major challenges for financial institutions. Consumer and corporate products and services will remain the “core” offerings of financial institutions into the next millennium, even as the channels for delivering these services change dramatically. Determining the right mix of customers, products and channels will be as important in the future as it is today.
The traditional branch facility, including ATMs, remains the dominant delivery system for most retail and corporate services. Today, approximately 50% of all consumer transactions are handled at the branch or ATM. While the number of bank charters has declined significantly over the last decade, the number of branch facilities has remained almost constant. Although newer technology and delivery options will reduce the customer’s reliance on the traditional branch for service transactions, the branch will remain the channel of choice for many consumers to initiate banking relationships.
The traditional channels and services must be managed for profitability even as organizations seek newer, lower cost channel alternatives. Channel migration strategy, properly implemented, can optimize the cost of service delivery, allowing an organization to successfully serve most customer segments at a reasonable price.
Collective Dynamics’ consultants are all experienced bankers and technology professionals who have a hands-on working knowledge of all elements of the product and delivery channel formula. They are available to assist your organization in increasing |
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We are experienced retail bankers and technology professionals with extensive knowledge of banking products and the delivery formula. We assist organizations to assess and develop winning channel strategies. |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
