Overview - Collective Dynamics and Edgar, Dunn have teamed up to conduct an in-depth, national research study to better understand the attitudes, perceptions, preferences, and needs of the small business market. We believe the results of this research will be of great benefit to financial institutions and other financial services providers so that they can be better informed as they develop strategies for, and focus resources on, the constantly changing small business marketplace.

Approach/Methodology - We will utilize online interviewing of approximately 200 financial services decision-makers at U.S. small businesses. The focus will be on businesses that have annual sales of $2 million or less. This sales volume represents almost 95% of the small business segment. (“Small Businesses” are, typically, those with sales of less than $10 million per year).

Cost - The cost for the basic study is $10,000, plus any travel expenses related to presenting the findings at your site.