DEBIT CARD PAYMENTS
Survey Date: May 2004 - Results Available: June 2004
Overview - The legal settlement between Visa/MasterCard and retailers has created a stronger product differentiation between PIN-based Debit (online) and Signature Debit (offline). These changes have significant financial implications. Since the ultimate decision is made by the consumer as to what payment method they will utilize when presented with both options, the study will identify and address the factors used by the cardholder as to whether they do the transaction with PIN debit, Signature debit, or use another method of payment. Additionally, the value of other card features will also be examined including: transaction pricing, liability limits, dispute resolution timeframes, and usage incentive programs.
Approach/Methodology - CD will utilize online interviewing of approximately 1,000 U.S. consumers to gather both qualitative and quantitative information. Cluster analysis will be utilized to better understand how consumer “group together” based on their preferences.
Cost - The cost for the basic study is $10,000, plus any travel expenses related to presenting the findings at your site.
Debit Card Payments Prospectus (Adobe Acrobat Reader required) |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
