CUSTOMER RETENTION & LOYALTY
Survey Date: September 2003 - Results Available Now!
Overview - In this syndicated study,
Collective Dynamics (CD) is conducting primary consumer
research to determine what drives consumer loyalty. CD
is looking at Customer Perceived Value (CPV), which is
a measure that asks customers, “For the price you
pay in terms of time and money, is what you get in return
(product, quality, etc.) a good value?” CD believes
that CPV provides a much stronger link to Loyalty and
Retention than the typical Customer Satisfaction survey.
This research will determine the primary drivers of CPV
and resulting loyalty among financial services customers.
Approach/Methodology - CD will coordinate
with key clients at the start of the research to identify/confirm
the key points of customer interaction and define customer
expectations. This will help us to develop a hierarchy
of measures that will link to CPV and drive customer behavior.
These discussions and Collective Dynamics’ industry
experience will be used to create a survey that will be
administered via on-line surveying techniques.
Cost -The cost for the basic study is
$10,000, plus any travel expenses related to presenting
the findings at your site.
Customer
Retention & Loyalty Prospectus (Adobe
Acrobat Reader required) |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
