CHOICE OF PAYMENT TYPE
Survey Date: October 2003 - Results Available Now!
Overview - Banks have a wide variety
of payment products, and often numerous groups within
the bank are promoting different products to the same
customers with different and often conflicting messages.
But what does the customer want in terms of payment options?
Collective Dynamics is conducting primary consumer research
to understand Choice of Payment Type attitudes and preferences.
We believe the results of this research will be of great
benefit to financial institutions, financial services
providers, and billers in better understanding evolving
consumer payment needs, thereby focusing strategies and
resources on meeting these needs more effectively.
Approach/Methodology - Collective Dynamics
will utilize on-line interviewing to gather both qualitative
and quantitative information. Cluster analysis will be
utilized to better understand how consumer “group
together” based on their preferences. Optionally,
participants can have their own customers included in
the survey that will allow CD to provide a confidential
comparison to group averages and “high performers.”
Additional costs for this will be discussed on an individual
basis. From this analysis, an individualized action plan
can be created for your organization.
Cost - The cost for the basic study
is $10,000, plus any travel expenses related to presenting
the findings at your site. Prices to survey your actual
customers for |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
