comparison to industry norms or specific peers can be
quoted upon request. Please call for specific pricing
and to discuss options.
Choice
of Payment Type Prospectus (Adobe Acrobat
Reader required)
PRODUCT-CHANNEL ANALYSIS
Survey Date: October 2003 - Results Available Now!
Overview - A variety of different channel
options (branch, online, ATM, direct mail, telephone,
e-mail, call center, etc.) have proliferated in the last
few years. Many banks are still trying to understand the
relationship and interaction between these channels and
what strategies/configurations optimize customer appeal
and bank performance. Further, consumers’ channel
preferences vary for sales, transacting, and being serviced.
Collective Dynamics is conducting primary consumer research
to gain a better understanding of this issue. This research
will focus on the relationship between Channels, Products,
Services, and Access Devices. We believe the results of
this project will be of great benefit to financial institutions,
and financial services providers in better coordinating
products, services and delivery channels.
Approach/Methodolgy - Collective Dynamics
will utilize on-line interviewing and conjoint techniques
to gather both qualitative and quantitative information.
Cluster analysis will be utilized to better understand
how consumers “group together” based on their
preferences. Optionally, participants can have their own
customers included in the survey that will allow |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
