- What methods (payment types) do consumers use now
for recurring payments? Why?
- What are the key impediments to changing the method
of recurring payment?
- What would make consumers switch to a new payment
method for recurring payments?
- What features (attributes) of recurring payment
options are most important to consumers?
- What is the consumer sensitivity to pricing for
different payment types?
- What segments of the consumer base are most interested
in which features/options?
Approach/Methodology - Collective Dynamics
utilized on-line interviewing and conjoint techniques
and gathered both qualitative and quantitative information.
The survey contained general survey questions and “open-ended”
questions to identify issues and incentives/disincentives
that are important to the survey population. The second
section focused on more detailed analysis of the important
attributes/levels, pricing, consumer issues, and quantitative
measurement of these attributes/levels.
Cost
- The cost for the basic study is $7,500, plus any travel
expenses related to presenting the findings at your site.
Recurring
Payments Prospectus (Adobe Acrobat Reader
required) |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
