CHECK 21
Survey Date: March 2004 - Results Available: April 2004
Overview - Much has been written about Check 21, but little has been from the consumer point-of-view. This project involves primary consumer research to gain a better understanding of consumer preferences, issues, concerns and questions relative to the implementation of Check 21. This understanding is critical in the education of their customers about the coming changes, and about electronic payments in general.
Approach/Methodology - Online interviewing techniques will be utilized to gather both qualitative and quantitative information. Conjoint or multiple regressions may be utilized after specific research goals are established with Research Forum members. Cluster analysis will be utilized to better understand how consumers “group together” based on their preferences.
Cost - The cost for the basic study is $10,000, plus any travel expenses related to presenting the findings at your site.
Check 21 Prospectus (Adobe Acrobat Reader required) |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
