MICROPAYMENTS
Study Date: May 2002 - Results Available Now!
Overview - Primary research was conducted
to better understand the business drivers and issues in
and surrounding non-cash micropayments. Micropayments
as used here are low dollar amount (less than $20) non-cash
consumer payments, purchases, or transactions. Collective
Dynamics addressed the main issues, business questions
impacting stakeholders, and consumer receptiveness to
various combinations of micropayment brands and payment
alternatives.
Approach/Methodology - On-line interviewing
and conjoint techniques were utilized to gather both qualitative
and quantitative information. The first section of the
survey contained general survey questions and “open
ended” questions to better identify issues and disincentives
that are important to the survey population. The second
section focused on more detailed analysis of the important
attributes/levels and consumer issues and quantitative
measurement of these attributes/levels.
Cost - The cost for the basic study is
$5,000, plus any travel expenses related to presenting
the findings at your site.
Micropayments
Prospectus (Adobe Acrobat Reader required) |
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
