The Internet is the fastest growing technology in the history of the world. Harnessing and directing the Internet’s capability, applicability, and value-proposition is now the top organizational priority. A recent GartnerGroup survey of 150 CIO’s, showed that the top business priorities are to improve customer service, develop new distribution channels, improve targeted marketing, enable knowledge transfer, and streamline internal business processes. Therefore, organizations are now aggressively trying to determine how and where to integrate the Internet to maximize value.
A well-crafted Electronic Commerce and Internet Strategy can address virtually all of these issues. The opportunities for success are huge, but the challenges are also formidable. Some of the questions that need to be answered by organizations are: What is our Electronic Commerce or e-business strategy? How does it fit within our overall strategic business plan? Which business processes benefit most from Internet enablement? What is our Web/Internet architecture and technical strategy, and does it support our business plans? Is it scaleable, or will success doom our ability to provide quality support? What are the best alternatives for the short term and long term?
You may have spent the last several years investing millions in technology systems, and none of them are immediately Web-capable. Or maybe you have a heterogeneous set of systems and you don’t know how you are going to put a consistent Web-enabled face on everything. Or maybe you want to Web-enable and integrate key legacy systems with your existing Internet, intranet, or extranet sites. How will you do it? There are dozens of options. Which ones are right for you? |
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