Collective Dynamics (CD) conducts traditional market research and conjoint analysis studies in the financial services/payments arena to support new product development processes, improve marketing methodologies, and to develop sound business strategies. While a number of firms are experienced in the technical aspects of conjoint analysis, very few understand the issues, product dimensions and competitive environment for the financial services/payments industry as well as we do. We have gained insights in these areas based not only on our research activities, but also through a wide array of consulting engagements and other types of research that we have performed for clients, and through the extensive experience of our team members. CD conducts traditional marketing research surveys as well as conjoint analysis studies. In addition to the administration of research studies, we also offer custom analytics services to ensure that our clients get the maximum business impact from the research.
General Research Services
- Web Interviewing. Traditional online surveys of all types, including general consumer and business-to-business research studies, customer satisfaction surveys, product concept tests and exploratory pricing studies.
- Conjoint Analysis Studies Conjoint is an advanced quantitative research technique used to model how customers in a marketplace make buying/choice decisions using both explicit preference ratings and trade-off analysis.
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1400 Marketplace Blvd, Suite 226, Cumming GA 30041 voice 404-735-4443 fax 770-886-9760 
